What’s crazier than shooting an Apple event on iPhone at night for the first time? Documenting the whole behind the scenes on iPhone, too. (And yes, I did both)

I wanted to make a film that served as Apple’s ultimate testament to iPhone’s shooting capabilities. So, I wrote up the questions, interviewed key team members, and oversaw the shoot and edit to create a story about iPhone—the camera that was invented to democratize filmmaking—and how it’s time had finally come in the way our team was able to produce a professional-grade Apple Keynote event shooting on the world’s most accessible camera.

My hope was to excite and inspire filmmakers of all levels to shoot with the world’s most accessible camera: iPhone. The film ignited conversation across social media that catapulted iPhone’s credibility among consumers, filmmakers, and self-professed naysayers. And set a new bar for what a smartphone camera can do while challenging our competition.